Understanding web accessibility requirements today
More than 15 countries and regions have developed government policies based on the Web Content Accessibility Guidelines (WCAG) 2.0. These recommendations help organizations meet the accessibility needs of people with visual, hearing, dexterity, language or speech, and cognitive impairments. Here in Ontario, Canada, where Rise is based, the Act for Ontarians with Disabilities (AODA) requires businesses to meet the WCAG 2.0 Level AA standard—which ensures that most of the population experiences the full impact of online content. Failing to comply can result in a fine.
Challenges brands face today
Many organizations are discovering that bringing all content up to Level AA isn’t as simple as it sounds. Replacing or updating pages or documents hosted on your website alone can be a huge undertaking. It’s also easy to fall behind evolving digital accessibility recommendations if you aren’t paying attention. Currently, public feedback is being collected for the working draft of WCAG 3.0—which intends to incorporate mobile and wearable device usage, the Internet of Things (IoT), and augmented and virtual reality (AR/VR) into its guidelines.