DDMac Electric

Brand Identity and Website Refresh

Comparative Analysis & Benchmarking, Brand Narrative, Content Strategy & Design, Identity and Visual Language, Application Branding, Tone of Voice & Messaging, UI Strategy, Web Development & DesignBrand Identity and 

Brand Identity and Website Refresh

Branding reimagined and brought to life.

DD Mac is a full-service electrical contractor with more than 50 years of experience. Headquartered in Bolton, Ontario, DD Mac has quietly pushed forward as a leader in complex electric construction projects. They’ve partnered with Canada’s most exciting technology companies, including a first-of-its-kind touchless grow operation for GreenLeaf Micro Greens, and working with space and robotics pioneer MDA, creators of the CANADARM.

Through in-depth interviews with key stakeholders, competitive analysis, and industry research, we uncovered their ‘why’, and worked to translate that into a powerful brand platform that truly represents who they are.

  • A competitive analysis that uncovers messaging opportunities and unique attributes for differentiation
  • A brand narrative centred around partnership that speaks to customer challenges and offers solutions
  • A bold visual identity that sets the brand apart
  • Distinct messaging that drives all digital and tangible assets

Rise helped us update our brand identity and create an online presence that better represents our 50+ years of experience and who we are as a business. We’re excited about how our new brand identity positions us in the market.”

Collaborating to unite research and analysis into a renewed brand vision.

A story-driven approach that focuses on partnership for better ROI

A Visual Identity That Stands Out

Demonstrating the power of partnership through customer stories

Branding that represents the depth and breadth of DD Mac’s experience

Through close collaboration with DD Mac, we uncovered the essence of their approach, what a client can expect when they choose to work with them, and what drives their brand. This resulted in a new brand identity and website that moved them from “getting the job done” to a bold and unique visual and verbal language that articulates the depth of their experience in their industry.


This comprehensive refresh empowers DD Mac with assets that clearly communicate their story and capture the essence of their collaborative nature—emphasizing their position of leadership, expertise, and partnership.