ST Engineering iDirect
Branding a next-generation satellite ground networking system
The satellite communications industry is undergoing a significant transformation, moving from a niche market to a central part of global connectivity. This seismic shift demands a corresponding evolution in the ground segment. iDirect seeks to reaffirm its position as the leading ground network provider and partner of choice in this evolving landscape.
To achieve this goal, iDirect recognized the need to fundamentally transform satellite network deployment via a technologically advanced, next-generation platform. This ground network ecosystem would require a well-defined brand strategy, featuring a captivating name, compelling brand narrative, and distinct tone of voice. It also required a bold identity and visual language that would propel the iDirect brand forward.
Working collaboratively with the company’s new CEO, Don Claussen, and the marketing team under the direction of CMO Julie Bettinger, we crafted a strategic brand platform that reasserts iDirect’s leadership in ground networking.
- A definitive brand strategy to guide the entire brand platform
- A compelling brand narrative and distinctive tone of voice that reflect the platform’s value in a dynamic market
- Concept direction for verbal and visual languages to establish a unique market presence
- Platform messaging for clear, streamlined communication across all assets
- Key assets to bolster both internal and external platform launches, including video content
- An engaging booth concept and design for Satellite 2024 in Washington, DC—the first major industry event of the year
- Clear and extensive brand guidelines for handover to internal teams and partner agencies
Working with Rise has been refreshingly structured and collaborative. Their attentive listening and willingness to push boundaries when necessary have taken our branding to new heights. Their dedication to accountability ensured every step of the process was met with precision and excellence. We’re thrilled at where we’ve arrived and can’t wait for the launch of iDirect Intuition into the industry.”
Our comprehensive analysis of iDirect’s brand, legacy, and competitive landscape underpins every aspect of the project
A compelling driving idea and rationale provide a clear and focused direction for the entire brand platform
The selected platform name resonates deeply with the target audience and seamlessly aligns with the strategic narrative
Mapping, the chosen concept direction shaping the entire brand system, embodies the pattern recognition, learning experiences, and sense-based analysis that foster intuitive understanding
The brand platform establishes narrative, tone of voice, and graphic elements with fundamental rules for their usage
Comprehensive guidelines align the brand platform across all assets
Asset libraries ensure a consistent and predictable brand system post-handover to internal teams and partner agencies
A launch campaign direction sets a bold tone for the platform launch, with a unified messaging framework and visual approach for key assets
A landing page creates an interactive experience that tells the Intuition brand story, becoming the primary information source as the platform grows
An interactive eBook introduces Intuition’s new technological capabilities and nurtures leads
A presentation deck for the CEO and senior leadership team engages audiences with insights and previews of upcoming phases
A 90-second animation unveils the Intuition platform across in-person events and digital channels
A dynamic booth concept showcases Intuition’s unique selling points and positions iDirect as a standout at Satellite 2024
Rise’s strategic work has been an absolute game-changer. Their Strategic Framework presentation has become my go-to to showcase the depth of research backing our brand platform. Our CEO is so impressed, he’s having the branding printed on the lining of a custom suit for the launch.”
A bold brand extension that asserts iDirect's leadership for a new era
Partnering closely with iDirect, we explored every facet of the brand to uncover a strategic approach for its extension. Rooted in a thorough understanding of both the organization and the market, our brand direction resulted in a compelling brand identity that strongly connected with iDirect’s target audience.
This comprehensive brand platform equips iDirect with assets that underscore its expertise in the ground segment while clearly communicating how its next-generation solution empowers customers to adapt and succeed in the new space era.